Matcha is not just “green tea powder” it’s a centuries-old Japanese tradition. Unlike regular tea, matcha is made from whole, shade-grown tea leaves that are stone-ground into a fine, vibrant green powder. That means you’re drinking the entire leaf, not just steeping it. More nutrients, more flavor, more zen.

At Matchaa, we see it as more than a drink. It’s a ritual, a breather in your day. Every sip connects you to something ancient, mindful, and beautifully green.

Let’s be real, there are lots of matcha brands out there. But most of them focus on aesthetics or caffeine, not the ritual behind it. Matchaa is built on passion, people, and patience.

Our founder, Puck, learned directly from a matcha master in Bali (yes, Bali!) who has decades of experience teaching the true Japanese way, the wabi-sabi way. That’s why we don’t just sell matcha; we share the story, the energy, and the ritual.

We’re not about rushing. We’re about making time. That’s what sets Matchaa apart.

Our matcha is sourced straight from Kagoshima, Japan , one of the most respected tea-growing regions in the world. Nestled at the southern tip of Kyushu Island, Kagoshima’s volcanic soil, clean air, and balanced climate create the perfect conditions for premium green tea.

The leaves are carefully shaded before harvest, a technique that boosts their chlorophyll and amino acid content. That’s what gives Matchaa its deep green glow, smooth umami taste, and natural sweetness, without bitterness.

We work directly with small, family-owned farms who have been perfecting their craft for generations. Every tin of Matchaa you open is the result of care, tradition, and respect for nature.

Hint: it’s not just “add water and stir.” Puck’s got a full ritual for you: whisk, breathe, sip, repeat. (Find her guide soon on our blog!)

Yes and not just in a “superfood trend” way. Matcha is rich in antioxidants, chlorophyll, and L-theanine, an amino acid that gives you calm focus instead of jittery energy. It supports your metabolism, boosts your mood, and helps you stay grounded throughout the day.

Unlike coffee, matcha releases caffeine slowly, giving you long-lasting, balanced energy without the crash. Think: zen meets productivity.

Wabi-sabi is a Japanese philosophy that finds beauty in imperfection, simplicity, and authenticity. For us, it means slowing down, embracing the process, and finding joy in the little moments — even if your whisking isn’t perfect.

It’s not about making the perfect matcha — it’s about making your matcha.

If you’re still on the fence — come taste the magic yourself! You can try our creamy Matcha Latte or refreshing Iced Matcha at Kushiin in Nijmegen or Utrecht.

We promise: one sip and you’ll get what all the green buzz is about. 

Treat your matcha like skincare — cool, dry, and out of the sun. Once opened, keep it in an airtight container in the fridge. Fresh matcha = bright green color and full flavor.

If your powder turns dull or brownish, it’s probably time for a refill.